Smooth ride . Low stiffness compound adapts better to the roughness of the road surface for premium comfort . Quiet Ride . Double pitch Sequence Technology . Different block length between center and shoulder for further randomized block impact . Superior wear life . Better fuel efficiency . Reinforcing Filler type and polymer . filler interaction . It is designed to reduce hysteresis which result in better fuel efficiency . Aesthetics . High Contrast sidewall Technology is used for premium appearance.